Here you'll find news of our latest campaigns and road safety advice to keep everyone safer on the UK's roads. You can download our leaflets, factsheets and posters for more information and there are links to other sites you might find useful.
THINK! is about saving lives. We campaign all year round to get people to think more about road safety, whether you walk, drive or ride.
As part of the Government's strategy, our aim is to cut the number of deaths and serious injuries from road accidents by 40% by 2010.
A detailed overview of the UK Government's approach to THINK! road safety publicity can be found here.